Creative Messaging

TOTAL offers a cutting-edge suite of services to enhance patient recruitment and engagement. Our Study Specific Patient Facing Website provides a seamless online experience, offering informative pages, a site locator, FAQs, and a regulatory-approved pre-screener. With a referral process that ensures swift follow-up, this approach has garnered a 75% interest rate among comparable patient populations.

Our digital darketing initiatives leverage targeted online campaigns through social media platforms, generating an 8% increase in website referrals. TOTAL’s Study Specific Advocacy (Digital Marketing) Initiatives extend awareness through partnerships with national and international advocacy groups, utilizing banner ads, email marketing, and clinical trials email ads, with metrics tracked through our D DASH™ dashboard.

To bridge the knowledge gap, TOTAL’s Recruitment Kits provide educational materials, including posters, fliers, brochures, and informed consent flip charts. These materials, reviewed and approved by CLIENT, have consistently led to increased enrollment and participant understanding.

Study Specific Patient Facing Website

In a recent survey of 5,701 respondents conducted by CISCRP, 46% reported they use the internet to learn more about healthcare and clinical research information. Furthermore, the use of the internet to obtain healthcare information has grown by 84% in the past ten years and continues to grow. With these statistics, TOTAL highly recommends a study website to reach individuals affected by the study indication. TOTAL will provide the website design, layout, copy, programming, and hosting. The website will include approximately five to seven patient-focused pages include:

Introduction: An introduction and overview of the study
Frequently Asked Questions: Q&As regarding clinical research
Site Locator: Website visitors type in their ZIP code to determine if there is an enrolling site nearby
Contact Us: Website visitors can send an email to TOTAL for further information
Regulatory approved Pre-screener: Website visitors complete a brief questionnaire to determine if they pre-qualify

D Dash™ – Metrics Dashboard

Our diversity programs include the D DASH service:

Proprietary tool for tracking and monitoring diverse enrollment in clinical trials.
Conducts weekly data reviews to assess progress towards diversity goals.
Receives live data feeds from sponsors’ EDC or IWRS systems.
Modifies recruitment activities based on site progress.

Study Startup

Utilizes DTEACH™ best practices portal for targeted improvements.
Detailed feasibility and site access using the Diversity Site Assessment Tool (DSAT).
DSAT benchmarks sites on 25 critical factors for diversity and inclusion.
Project kick-off Meetings to establish project foundations.

Site Support

Comprehensive support services for diverse recruitment and retention.
Community outreach and onsite ambassadors for global impact.
Establishes meaningful relationships with sites.
Customized training programs for site success.

Creative Messaging

Study specific patient facing website for a seamless online experience.
Study specific advocacy initiatives through partnerships with advocacy groups.
Recruitment kits, providing educational materials for increased enrollment.
Online (digital marketing initiatives) for targeted campaigns.

Physician Relationships and Referral Program

Forges connections with diverse physicians and research investigators.
Enhances clinical trials through strategic site selection and inclusive outreach.
Establishes a powerful referral network.
Utilizes racial and ethnic platforms for outreach.

Recruitment

Crafting effective recruitment and retention plans targeting specific patient populations.
Setting site-specific enrollment goals tracked through D Dash™.
Proactive management and contingency services for meeting enrollment targets.
Diversity-specific training and site visits.

Diversity in Clinical Trials: Ensuring Representation and Equity

Developing a Better Understanding of the Knowledge, Expertise, and Best Practices at Clinical Research Sites to Meet the Needs of an Increasingly Diverse United States Population.

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